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| 글로벌 선박해양용 엔지니어링 솔루션 전문 업체 - Marketing manager (지원마감) | |
|---|---|
| 회사소개 | 글로벌 IT Engineering solution 기업 |
| 업무내용 / 자격요건 |
[담당업무] Strategic Marketing ? Lead the local marketing team to achieve success, aligning to overall marketing vision/objectives set by Global / Regional Marketing ? Develop and drive the Go-To-Market plan for Korea Direct & Channel business. Go-To-Market plan include both Strategic & Tactical (i.e. Demand/Pipeline Generation) Marketing Plan. Strategic Marketing Plan to include key business/marketing initiatives that develop new markets/new partnerships & alliances and/or promote & position the company's value propositions to support Korea’s business vision for short terms (2-3 year) and longer term (>3 years) Tactical (i.e. Demand/Pipeline Generation) Marketing Plan to include 360 integrated marketing campaigns incorporating online & offline elements to raise awareness and create interest and drive demand across all target buyer personas and markets in Korea. ? Be responsible for overall success of strategic plan as well as marketing programs in Korea ? Act as a strong local market advisor to the sales organization for strategic initiatives & marketing programs. ? Research the markets to obtain intelligence to assess new ways venture into new markets, drive new leads, leveraging various media, targeted lists, and other opportunities to support Korea business growth requirements Branding / Reputation ? Own the share of voice for company's brand in Korea market ? Build Strategic Influencers Plan with Korea AR/PR/3rd party associations to communicate successes, capabilities and position the company's software in the local market. (Influencers to include User Groups & Industry Trade Associations & Academic bodies) ? Create Local Customer Success Stories for Direct & Indirect customers and proactively promote to raise awareness, generate interest & demand Demand Generation ? Own & Drive Korea demand generation plan that integrates a large proportion of Events, Communications , Digital & Social marketing elements. ? Provide leadership in ensure marketing team member supports the following: a) Ensure the quality of Korea marketable contacts database b) Maintain an Integrated Marketing Campaign calendars c) Track and report lead, Marketing Originated Pipeline & Marketing Originated Bookings/Closed Won via Hubspot & Saslesforce CRM ? Work with regional marketing team to drive local requirement for Installed base vs. Net New Names vs. Nurture Names marketing programs ? Drive Accounts Based Marketing with local sales leadership ? Manage and coordinate co-marketing activities with channel partners, including in-country channel marketing plans, campaign development, funds allocation (tracking of MDF usage), execution and tracking of results ? Drive localization requirements in campaigns, assets or offers with regional marketing team Channel Marketing ? Work with the Channel Sales team to develop both Strategic Channel marketing strategy supported with Channel Marketing Campaigns. ? Manage Channel Partner Marketing Development Funds (MDF) Budget Management ? Ensure on-target business impact with 100% utilization of country marketing budget Public & Analyst Relations ? Manage relationship with local Media (via PR Agency) and Analyst relations ? Proactively identify topics and appropriate publications for target in the market ? Provide feedback to Global on content that are relevant for Korea media and analysts. ? Develop local case studies Marketing Operations ? Tracks Korea marketing efficiency, ROI/cost-event analysis to ensure the best outcome for Korea in-market investments ? Manage team member in delivering reports and dashboards for all Korea Marketing reporting Key Working Relationships ? Marketing teams (Region and Global) ? Direct teams & Indirect Sales channels and leadership in Korea Market ? Media, analysts and other industry influencers [자격요건] ? Have B2B experience in Field Marketing, Channel Marketing, Demand Generation, and managing PR Agencies ? Experience working in a fast-paced environment with tight deadlines ? Solid persuasion skills ? Able to work in an ambiguous, multi-matrixed environment ? Highly Collaborative with an Open mindset ? Highly self-motivated, independent go getter with a passion to achieve, requiring minimum supervision ? Creative problem-solver; resourceful in getting support across functions ? At least 8 years of Field Marketing with a software company ? Excellent written and verbal communication skills in local Asian language & English ? Understands the dynamics of the sales function and how this is a critical enabler for marketing success ? Proficient level of English [전형절차] 서류전형 - 컨설턴트 인터뷰 - 기업 면접 (APAC manager 영어 면접/ 한국 HRBP 면접) [제출서류] 국문/ 영문*이력서(경력기술서 포함) [직무분야] Marketing [경력년수] 8년 이상 [기본연봉] 협의 [참고사항] 관리자 메모 참고 [지원방법] 하단의 회원 온라인지원 혹은 sj@cnscout.co.kr 로 이력서를 보내 주시면 검토 후 헤드헌팅을 진행하여 드리겠습니다. |
| 기타사항 |
학력:대졸이상, 외국어:영어 직급/직책:협의 근무지:서울 |
| 담당자 |
담당컨설턴트: 이소정 컨설턴트 연락처: 010-3162-9987 / 이메일: sj@cnscout.co.kr |
