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| 유명 외국계 의류회사 Brand Marketing Manager 채용 (지원마감) | |
|---|---|
| 회사소개 | 외국계 의류사 |
| 업무내용 / 자격요건 |
[담당업무] 1. Manage seasonal brand/product marketing strategies for regional market - Build and execute marketing plans that will meet each seasonal KPIs aligned with GTM functions - Evaluate marketing strategy, based on knowledge of established objectives and market characteristics. - Keep close communications with relevant HQ marketing teams for global brand strategies, assets and GTM calendars, etc. 2. Lead cross functional campaigns as needed; work with key marketing stakeholders to align on project briefing, budget, communications and creative status; align key calendar dates with deliverables and communicates channel obligations from a regional perspective; may include seasonal creative concepts and marketing tool kits, etc. 3. Produce regional marketing communication contents for seasonal campaigns across channels and platforms. - Be a creative leader & production resource for the team: create a wide range of content to suit purposes. - Plan & execute media advertising in efficient & effective ways, and evaluate the results with learnings and implications. - Work closely with Retail Marketing Team to define & support contents required to execute best-in-class In-Store Marketing. 4. Be a resourcing and liaison center to define and execute a process for communicating global marketing assets to regional partners; cascading assets to regional teams, where necessary. 5. Manage seasonal media advertising buys & executions to drive traffic to stores : be involved from planning stage to execution and evaluation 6. Build and activate the regional corporate communications/public relations and social channel strategies to maximize the brand exposure through media outreach. - Manage partnering agencies (PR, Social/digital, etc.) to maximize results and capitalize marketing opportunities - Build PR plans to support business & seasonal campaigns and manage executions - Build Social channel plans and manage executions - Review monthly progress and results with feedbacks to the team and the agencies, including related functions if any - Explore opportunities to expand and develop marketing platforms, Social Media Platforms 7. Build and implement experiential engagement programs that align to global and regional marketing initiatives and can be easily connected to local audiences. 8. Guide the seasonal brand guidelines to internal/external parties along with global and regional marketing initiatives. 9. Team with agency partners to drive an audience-first approach to engage a range of audiences to meet marketing objectives in brand activations. - Execute annual agency evaluations and explore new partner agencies if necessary following internal guidelines 10. Work closely with GTM functions and following the GTM calendars - Partner closely and work collaboratively with Merchant, Planning, Sales and Operations to identify seasonal product stories which should be included in regional advertising campaigns and creative developments, etc. 11. Conduct market research and analysis of customer research, current market conditions and competitor information at least once a year 12. Manage Marketing budget: Actualize and project the marketing campaign budget and spend for accurate maintenance and reconciliation. Monthly forecast work with the team members & submission to Finance. [자격요건] Bachelor’s degree or above in business or the related. Requires 13+ years marketing or communications related experience. Staff management or supervisory experience is highly preferred. Experience in a global company is highly preferred. Requires the mid-high level of fluency in both spoken and written English. Experience in outdoor or apparel brand is also preferred. Strong presentation/communication, negotiation and influencing skills, especially with internal stakeholders within a global matrix organization. Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) [전형절차] 서류전형 - 컨설턴트 인터뷰 - 기업 면접(3회) [제출서류] 국/영문이력서(경력기술서 포함) [직무분야] Marketing [경력년수] 13년 이상 [기본연봉] 면접 후 협의 [참고사항] - Department: Brand MKT Team - Reporting line: MKT Head [지원방법] 하단의 회원 온라인지원 혹은 ck@cnscout.co.kr 로 이력서를 보내 주시면 검토 후 헤드헌팅을 진행하여 드리겠습니다. |
| 기타사항 |
학력:대졸이상, 외국어:무관 직급/직책:차~부장급 근무지:서울 |
| 담당자 |
담당컨설턴트: 김슬기 컨설턴트 연락처: 02-780-7427 / 이메일: ck@cnscout.co.kr |
