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| 외국계 중견 기업_Marketing Manager 경력직(차부장급, 7~11년) (지원마감) | |
|---|---|
| 회사소개 | 외국계광학렌즈기업 |
| 업무내용 / 자격요건 |
[담당업무] Develop and implement the product(category) marketing plan. - This individual will conduct market research to identify trends in the appropriate market segments, and competitive developments. - Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility. - Manage the product portfolio for the assigned product/customer segment. - Drive results through the launch of new products, next generation products, and product enhancements. - Partner with the Global Marketing Team to create and implement the long-term product strategy, including product enhancements and new product development. - Continuously monitor market needs and customer acceptance through sales force collaboration, customer visits, attending key congresses and meetings, and conducting primary and secondary market research. - Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and report on product and market dynamics. Trade Marketing - Plan and implement positioning strategies of 4brand in Korea with 4P integration - Plan and implement new product launch campaigns ? media launching events, e-marketing campaign, advertising and PR, etc. - Plan and implement seasonal campaigns with integrated marketing communications ? Back-to-school, Spring, Parents’ Day, Thanks-giving, X-mas, year-end, etc. - Plan, drive and manage product launch results based on revenue in collaboration with sales teams Forecast & Budget Management. - Plan and manage the product line marketing budget. - Provide input to assist Sales Management in forecast sales for manufacturing and financial planning. - Understand market dynamics and recommend pricing strategy. Define and implement marketing support for the various brands and partnership programs: - Define the content of customer training courses - Provide customers with the necessary material - Implement B2C & B2B2C campaigns - Define & manage marketing budgets - Develop new communication tools and concepts Define and implement the commercial strategy with the stakeholders mainly with sales force and training. - Have intimate knowledge of the sales process for the assigned customer segment and provide critical sales tools. - Support local sales training by providing strategic goals and marketing messages. - Liaise with Sales Training resources as content experts. - Perform Sales Training during phase training sessions, trade shows, and sales meetings. - Provide Field Sales with updates on product, services, and market changes. - Be a resource to Field Sales and respond to point of sales questions and requests. - Develop the commercial strategy in close collaboration with the sales planning, CS, training, sales & MD. [자격요건] Education: - BA or BS degree, preferably in marketing, engineering, or life sciences. Experience: - Minimum 12 years’ experience as a product or brand manager in multinational company. (Preferably in Spectacle Lens) - Broad knowledge of the marketing domain and a good business understanding - Experience in optical is highly preferred, consumer healthcare and retail industries experience is plus. - Experience bringing new products to market is highly preferred. - Knowledge and experience in the product development process preferred. Essential Skills Required: - Demonstrated ability to influence cross-functionally to impact decision-making - Ability to structure a strategic recommendation as well as to build and share vision on the topics - Business acumen - Excellent oral and written communication skills - Can-do, proactive and positive attitude - Ability to collaborate effectively with a large number of players internally and externally in an international environment - Ability to manage multiple projects : Project management ? prior quality delivery of projects in full, on time and in budget - At ease with managing budget - Solution-oriented and know how to work in a moving environment - Fluent in English (working language) - Microsoft Office skills [전형절차] 서류전형 - 컨설턴트 인터뷰 - 기업 면접 [제출서류] 국문이력서(경력기술서 포함) [직무분야] Marketing Manager [경력년수] 7~11 년 [기본연봉] 협의 [참고사항] - [지원방법] 하단의 회원 온라인지원 혹은 mj@cnscout.co.kr 로 이력서를 보내 주시면 검토 후 헤드헌팅을 진행하여 드리겠습니다. |
| 기타사항 |
학력:대졸이상, 외국어:영어 직급/직책:Manager(차부장급) 근무지:서울 |
| 담당자 |
담당컨설턴트: 강명주 컨설턴트 연락처: 02-784-0814 / 이메일: mj@cnscout.co.kr |
